Can Design Challenge

Can Design

The board of directors of your soft drink company has just listened to the projected sales report from the marketing department.... and it's not good. Your two main competitors have been outselling you over the last seven months. Something has to be done.... and soon.

Assignment:
The task of coming up with a new soft drink has been turned over to your Research
and Development (R&D) department. The new drink is ready for production and
distribution; all you need is an exciting name and design, motto, and jingle for the product.

Create a name for a new soft drink. The name should appeal to young people age 10 to 14. Be original (you can't use any copyrighted or trademarked names or symbols).

On a sheet of paper, list 20 drink name ideas! Be creative.

Label:
• Think of an exciting name for your new soft drink.
(Measure actual can for correct dimensions)
• On paper, sketch three possible "eye-catching” designs. Remember
Visual impact (how attractive and appealing your design looks) will influence first
time buyers.
• Select the best design and draw it FULL SIZE on your paper.
• The design should include all of the following: the name of the drink in BIG, BOLD letters at least twice; it must be bright and colorful, it must include a bar code; it must include Nutrition Facts; it must include a list of ingredients (at least 8, and you can make them up); it must include a Canning Authority (a sentence that says "Canned Under the Authority of (Your first name/last name).
• Finished label should be taped around a soda can.

Show me your final design. Once your design has been approved you can begin graphic design work on your computer.